So, you’ve coded, tested, crafted an icon and submitted your app to the App Store. Now what?
Most people think they have a lottery ticket, and now it is time to sit and hope to be noticed by Apple, be featured, get a gazillion downloads and be the next Angry Birds. Dudes: with 1 chance in 350.000, it doesn’t work like that. Sure, that guy from Germany just did it with Tiny Wings, but so did the guy that won the lottery yesterday in your city. The difference between “that could be you” and “that will be you” is simply huge, but we delude ourselves and tend to forget that.
We knew that from the iTunes Store and the time we launched Kolonists, so we took our experience to the Mac App Store. You have to work hard. Make a presentation on who you are, a package with information on the App that could easily be blogged (and not just a copy&paste of the app’s description from the App Store), some screenshots and hi-res logos. Then make a list of every god-damn blog and review site out there and send your package to them, now crossing your fingers again with a much better chance that at least one of them will take the time to have a look at what you’ve done.
We got a review for gNotifier at MacWord. Twitter went crazy. It took us in one day to Top 9 Paid Productivity (with 57 downloads, yes, Mac App Store sales volumes are very disappointing). Then, tough luck: Sparrow came out, the press attention shifted 100% to them and the darted to the top in no time. The result: we got gradually lost in the way to a current rate of 10-15 downloads a day.
But there is something to learn here: since there is absolutely nothing you can do in the App Store to get noticed, your only bet is outside. So, start writing and taking screenshots, and find a creative way to call the attention of the real people that can make you noticed: the reviewers.