Traversing the road to success.

We launched a few apps with the Mac App Store’s opening. One of them, Social Clipboard, was clipboard history app which also allowed you to post your clippings to FaceBook, Twitter/Twitpic or DropBox. We sent press releases, and contacted every possible blog and review site (we already knew the value of this, see our post: “What happens when the media pays attention“). The combination of the lack of diffusion we got, Apple’s poor ranking system (which gives everything to the top and nothing to the rest) and perhaps our inability to explain a complex value from one icon and a name (we tried several icons, as a matter of fact) gave it very poor sales results.

We still believed in the idea, so we cut a lot of functionality and made a simpler application from that one removing the social/networking components: Clipboard History. The message was now clear, and the functionality too. After the 2+ weeks Apple takes to review apps, it was launched at $0.99, the lowest possible price.

We got a few days of dubious results (26 downloads the first day, 21 the second, 33 the third and 18 the fourth), and starting to loose the only boost the App Store gives (the visibility of being a new app just because they are ordered by date) we decided that it was time to try something drastic. So we went free (at least for a while). That was two days ago.

The first day we got 1775 downloads (100 times the downloads we had the day before at $0.99). The second day we got 5358 downloads, and Clipboard History climbing to Top 1 in the charts around the world (in some countries to number 1 in Productivity as I write or even as overall number 1 Free App).

Where does this path lead to? Without in-app purchases to be able to charge for some extra functionality, or iAds to make some ad money, we still don’t know. But we have a few ideas. We have some time to figure this out. We will share with you our findings in this blog.

At least now we have crossed for the first time the hardest gap in the ecosystem Apple created: putting our software in the hands of the people.

-Rula.

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